When an Ad Becomes more than just a Commercial – BMW 5 Series

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Instead of producing boring commercials, the company commissioned a series of short films specifically for internet distribution, all helmed by well-known directors and with Clive Owen starring as an anonymous driver for hire

The Escape, directed by Neill Blomkamp of District 9 fame and also starring Dakota Fanning, premiered on BMW’s YouTube channel earlier. Without spoiling too much, this film has a crazy sci-fi plot and all the explosion-intensive action you could hope for. As is the case with earlier BMW Films products, The Escape is masterfully conceived and executed.

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