Middle East debut of the new BMW M3 and M760Li at the Qatar Motor Show

The first day of the Qatar International Motor Show saw the official BMW Group importer in Qatar, Alfardan Automobiles, reveal for the first time in the Middle East, the latest BMW M3. Attendees also had the opportunity to see a brand-new model from the 7 Series, the BMW M760Li, and various other BMW models during the five-day Motor Show.

The Qatar International Motor Show is one of the most recognizable yearly automotive events in the region. This year,  the BMW M3 makes a regional premier for the first time in Qatar. As the biggest market for the M models in the Middle East, this is a suitable location to make its first appearance. BMW is also very excited to showcase the M760Li as it highlights the ability of the brand to combine the highest levels of both luxury and performance.

The latest BMW M3 was premiered for the first time in the Middle East at Qatar Motor Show. The car’s minor cosmetic changes have been influenced from the BMW M4. Adaptive full-LED headlights will be fitted on the Life Cycle Impulse (LCI) BMW M3 along with updated M emblems on the front seats, chrome trimmings, electroplated detailing, and updated taillights.

The BMW 7 Series was also a head turner during Qatar Motor Show. Headlined by its exceptional enhancement and supreme power delivery at all times, the 12-cylinder petrol engine with M Performance TwinPower Turbo technology under the bonnet reinforces the new car’s range-topping status. The boldly dynamic driving characteristics of the BMW M760Li xDrive also offers a high level of superior ride comfort, resulting in a compelling statement and a completely new benchmark in the luxury sedan segment.

Launched in Doha earlier this year, the all-new BMW 5 Series Sedan also garnered the attention of attendees. The 7th generation 5 Series offers industry-first assistance systems with a sporty, elegant and stylish figure. Also, other BMW models made a preview at the motor show including the BMW 6 Series Gran Coupe, the BMW X5 M and the BMW X6 M, the BMW i8, and BMW M2.

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