BMW autonomous test vehicles on the roads by the second half of 2017

BMW Group, Intel and Mobileye today announced that a fleet of approximately 40 autonomous BMW vehicles will be on the roads by the second half of 2017, demonstrating the significant advancements made by the three companies towards fully autonomous driving. Revealing this at a podium discussion held during a joint press conference at CES, the…

When an Ad Becomes more than just a Commercial – BMW 5 Series

Instead of producing boring commercials, the company commissioned a series of short films specifically for internet distribution, all helmed by well-known directors and with Clive Owen starring as an anonymous driver for hire The Escape, directed by Neill Blomkamp of District 9 fame and also starring Dakota Fanning, premiered on BMW’s YouTube channel earlier. Without spoiling…